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Experimental Projects

Major Rig Racing

By January 18, 2022No Comments

Having been to lots of trade shows and helped clients prepare for them I’m no stranger to knowing how exciting or utterly boring a booth can be. If you can have something different and interactive you’re likely to pull people in and start some conversations. (Or you can leave a bowl of candy and pens out and watch people try and snag them while avoiding eye contact).

Anyway Major Rig Racing was part of a larger “interactive trade show” initiative I had come up with. Make simple games that take 1-2 minutes to play. Bring in some competition and engagement. Then give away a prize. While not accurate to what it’s like to drive a rig by any means, it doesn’t really matter. It’s an easy gimmick that helps you be a “purple cow” as Seth Godin would say.